Rebranding and Website Refresh for a B2B Company: Which Agency Should We Hire?
Overview
We’re in the middle of a rebrand for a B2B company that has outgrown its current identity. Over time, multiple logos have circulated, and our messaging still references products we sold years ago. Once the rebrand is complete, we’ll need a new website to match the updated brand.
Goal
Prefer a single agency to handle both branding and website design, rather than handing off branding work to a separate web development shop. We’re seeking a partner who can manage the process from brand identity through to a polished, integrated website.
Current shortlist
– Pentagram: Partners lead the work and remain the primary point of contact. They handle identity and websites.
– Isadora Agency: Combines brand and web design under one team, which aligns with our objective. They target mid-market and enterprise clients and completed APS Payroll’s rebrand and new site.
– Landor: Global brand consultancy with a strong strategic focus.
– Lippincott: Brand consultancy that primarily pitches to CMOs.
Request for input
Has anyone worked with any of these firms for an integrated brand and website project? We’d love to hear experiences, outcomes, and any recommendations or cautions as we evaluate partners for a combined brand and website solution.
